How to get the attention of a decision maker…Overseas.

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How to get the attention of a decision maker…Overseas.

September 28, 2011 by macandcopy

Hello

Once again, I was in a business forum and someone from overseas was looking to have their firm do a venture with a Japanese company. They were wondering how to go about doing that. To protect the privacy of the individual I have changed some of the information. But the content is all here.

Here was my advice:

It’s going to take some effort, but here is what I would do…

Get the name of the decision maker at the company. Send this person a post card introducing who you/your firm is and why you are contacting them. Tell them that you will be sending more information soon. The post card is open. It is a great tool to get past the gatekeepers and introduce yourself. Get the attention. BUT…don’t tell everything. Not yet, build interest.
Follow up with a letter that goes into the details of the venture project you aim to enter. Push the benefits. Talk about what’s in it for them. That’s how you will land the deal. Don’t toot your own horn and hope they jump on. Too many follow this path to sheer disaster.
Send an e-mail or a fax reviewing the main points of the letter.
Follow up with a phone call.

BONUS: If this is a cold approach to the Japanese company, which it sounds like it is, then you are going to have to gently introduce yourself and gradually build the relationship.

Don’t try to sell the deal in one shot. Big mistake.

Follow the 4 steps above and you will get your foot in the door. Also you will find your message in front of those you aim to reach. The rest is up to you to build the relationship and close the deal.

That was my advice.

I hope you found it useful and can use the information in your business dealings.

Good luck to you and your endeavors,

Mac Bull

Also: Your thoughts and feedback is greatly appreciated. So go ahead and leave a comment in the section below.

If you want more on marketing, copywriting, and other fun things, then follow me on Twitter.

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Posted in Uncategorized | Tagged close the deal, decision maker, get the attention, marketing, overseas | 9 Comments

9 Responses

on October 10, 2011 at 4:53 am | Reply Melinda

Thanks for the share! Very useful info, looking to communicate!

Webmaster of best treadmill
- on October 10, 2011 at 11:16 pm | Reply macandcopy
  
  Hello Melinda,
  
  Thank you for the feedback. If you are looking to get the attention of decision makers, then feel free to send me an e-mail. I would like to know more about your efforts.
  
  Good luck to you and your endeavors,
  Mac B.
on October 11, 2011 at 10:40 pm | Reply Josue Belony

Spot on with this write-up, I truly suppose this web site needs way more consideration. I?ll most likely be once more to read far more, thanks for that info.
- on October 12, 2011 at 5:24 am | Reply macandcopy
  
  Hello Josue,
  
  Thank you for the positive feedback back.
  I do hope you take the time and read some
  of the other blog posts. Here’s to building your
  business.
  
  Good luck to you and your endeavors,
  Mac Bull
on October 12, 2011 at 10:06 am | Reply Micah Sznejkowski

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- on October 13, 2011 at 5:33 am | Reply macandcopy
  
  Hello Micah,
  
  Thank you for the very kinds comments.
  I am really happy to hear that you got value
  from my blog post.
  
  Good luck to you and your endeavors,
  Mac Bull
on October 16, 2011 at 7:51 am | Reply Carissa Yumas

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- on October 17, 2011 at 2:40 am | Reply macandcopy
  
  Hello Carissa,
  
  Thank you very much for your kind comment.
  I am glad that you found value in my blog post
  and I hope you keep visiting and reading.
  
  Good luck to you and your endeavors,
  Mac Bull
on October 24, 2011 at 5:23 pm | Reply Wilma Wrenne

WONDERFUL Post.thanks for share..more wait .. ?