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Hello,

Recently I gave advice in a business forum on how to sell overseas. I removed the person’s name and other information for privacy.

He was looking to sell his product outside of  Japan. However, I think the advice is useful to everyone no matter where you are selling from.

Here it is…

Hello (name removed),

I applaud your efforts to sell abroad!

Now a Facebook page is a good start.

But…

Here is what you NEED to do:

1. Set up your own website. A simple landing page or mini-site will do.

2. Set up a adwords account. Use adwords to drive traffic to your website.

3. Once you have that rolling and working for you, then it is time to move
offline and go with direct mail. You can even look into renting lists and
mailing out to them.

That may sound like a big deal and scary, but really there are easy and effective ways to do it.
Ways that are “not scary” and “not painfully costly”.

Also…

What have you done in terms of market research?
I did a quick search for lists outside of Japan for “X” and found nothing.
However, there were “related” results for “A”.

Is market research outside of Japan an area that you need help with?

Do you have any idea what your price point will be?
Or at what price point you would like to start testing at?

This is just the beginning.

Get Google adwords going for you and driving traffic.
If it is a high-end item, then you may want some sort of “giveaway” to help build
your list and customer interest.

That is enough to get you started.

If you need further assistance or have questions then contact me through ***—-you are free to do so.

If you would like this same post in Japanese, let me know and I will provide that for you.
However, I might not get to it right away, as I have a fair amount of client work.

I wish you the best of luck. It sounds like an interesting project.

All the best,
Mac Bull
Copywriter, Translator
and Marketing Consultant
Japan

…And that was my advice.

I hope it was useful to you as well.

Good luck to you and your endeavors,

Mac Bull

For more on marketing, copywriting, and other fun things, follow me on Twitter.

Go here:   http://www.twitter.com/CopyByMac

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