Posts Tagged ‘offline marketing’




Today we have:

A “BIG” business tip for

small and mid-sized businesses

In 7 easy steps 



I often see a lot of great advice in business forums and threads, but the advice in many cases focuses on the surrounding circumstances. This is important.



Of course.



But it is not the only answer. Sometimes a solid technique is what is called for, but there aren’t enough techniques. So here I am. Ready to give you a 7 step technique that you can implement today.



Here we go:

1. Outline the specific service or product that you wish to promote.

2. In addition to point number one: Run as many campaigns as you like, but focus on the one product or service for optimal results.

3. Rent a list or cull out the hottest prospects from your in-house list.

4. Send a post card mailing to these prospects. As I understand it, mail gets organized by sizes, so postcards go on top. Also a postcard is “open” so it often gets past the gatekeepers and a very cost effective tool in terms of direct mail.

5. In the post card: Introduce a website for a free download. Have information about your service or product. Or tell them that another package will be coming with more information, so look for it.

6. Be cryptic & persuasive with your postcard copy–BUT–not spooky.  Aim to generate interest.

7. Have your sales staff follow up by phone.



Land sales.

Then rinse and repeat.



Bonus point:
If possible, send an email too. Email combined with direct mail has increased results in many cases. Get that message in front of your prospect.

Good luck to you and your endeavors,
Mac Bull

Also... For more on marketing, copywriting and other fun things, follow me on Twitter. 
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E-mail marketing is a great tool, and businesses are wise to put a percentage of their advertising budget into e-mail marketing. However, I have seen businesses and clients fall pray to the “all-eggs-in-one-basket” game plan. Unfortunately, this means sinking virtually all their budget into internet marketing. For many this means e-mail–ONLY.

The internet is not the “Holy Grail” that many deem it to be. It is simply a medium. And an effective medium at that.

However, it is not the only road to success. Offline direct mail, even something as simple as post cards can be a great way to advertise your products and services. If you combine it properly with your e-mail and other internet marketing actions, the results are likely to double. Results may even surpass the expected…


Because the more you are able to get in front of your prospects and customers, the more you are going to increase the chance of a sale. This doesn’t mean to repeatedly bombard them with e-mail. You have to reach out to your customers and prospects with a little variety. Giving information in addition to your advertising will build the relationship and foster the growth of your business. So direct mail enters the picture as way of adding variety. One may even consider the harmless post card. A good tool for getting past the “Gate Keepers,” and an effective way to get right in front of your prospect.

Smallbizdaily.com gave a breakdown of how small businesses plan to use their budgets in 2011.

Notice the variety in how they are aiming to reach out to their prospects and customers, as well as, the implementing of print ads and direct mail:

  • Website  + 17 percent
  • Direct mail  + 15 percent
  • Email marketing  + 15 percent
  • Social media  + 13 percent
  • Print ads  + 10 percent
  • Online ads  + 9 percent

I reckon the above is a good model for you to follow for an advertising budget breakdown. Especially as we draw nearer to 2011.

Go the whole nine yards, and don’t put all your eggs in one basket. And watch your bottom line grow.

Good Luck to you and your endeavors,

Mac Bull


For tips on copywriting, marketing, freelancing, and other fun things you can find me on Twitter. Go to http://twitter.com/copybymac

Don’t forget, I want to hear your thoughts. Leave a comment in the comment section. Just click on the green font that says:  Leave A Reply.

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